WhatsApp Business API 2026: Was sie kann, kostet & wer sie braucht
WhatsApp Business API 2026 einfach erklärt: Funktionen, Kosten, Anbieter und DSGVO – plus wann du sie brauchst, vom WhatsApp-Experten Matze Mehner.
Einträge von Matthias Mehner
WhatsApp Marketing Beispiele 2026: 8 Kampagnen mit echten Zahlen
8 echte WhatsApp Marketing Beispiele 2026 – von Coca-Cola bis Domino’s, mit offiziellen Zahlen von Meta und konkreten Learnings zum Nachmachen.
WhatsApp Marketing 2026: Das ist jetzt State of the Art
WhatsApp Marketing 2026: KI-Agenten, Calling API & Per-Message-Pricing – plus Branchen-Report, wie E-Commerce, Banking, Healthcare & B2B WhatsApp wirklich nutzen.
AI Cites You But Recommends Your Rival. Here’s Why
AI cites your brand but recommends a competitor 69% of the time. Here’s why citation isn’t recommendation — and how to actually win AI visibility.
The GEO Reality Check: Why AI Isn’t Citing Your Brand
Everyone is selling you GEO right now. New acronym, new panic, new agency pitch. And here’s the uncomfortable part: most of what you’re being sold doesn’t work — while your brand is quietly invisible in the tools your buyers actually use. I dug into three things that landed in my inbox this week (a Semrush […]
WhatsApp in France: Why Businesses Can No Longer Ignore the Country’s Most Popular Messaging App
WhatsApp reaches ~66% of French internet users and 50M+ weekly. Here’s how WhatsApp in France compares to SMS and how to launch WhatsApp Business compliantly.
GEO: How AI Search Picks Winners Before Buyers Click
TL;DR Your buyers now research you inside ChatGPT, Perplexity, Gemini and Google AI Overviews. Around 68% of Google searches already end without a click. GEO (Generative Engine Optimization) is the new battleground. 77% of marketers say AI search is just an extension of SEO — but only 22% have fully integrated their workflows. Measurement is […]
If AI Doesn’t Cite You, Your Marketing Doesn’t Exist
AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are now answering questions before users ever visit your site. If you’re not being cited, your marketing doesn’t exist. Here’s the new GEO playbook.
GEO Is the New SEO: Why AI Citations Beat Rankings in 2025
Less than 6% of marketers understand GEO yet. Here’s why AI citations now matter more than Google rankings—and what you need to change today.
WhatsApp Marketing 2026: Was BCG und Metas globale Studie wirklich zeigt
BCG und Meta haben 533 Entscheider in 10 Märkten befragt. Hier sind die wichtigsten globalen Trends und regionalen Unterschiede im Business Messaging — und was du als Marketer daraus machen kannst.