Ex-MessengerPeople-CMO und Springer-Autor Matze Mehner: was ich bei WhatsApp & Messenger Marketing früh richtig sah – und wo ich falsch lag.
https://matthiasmehner.de/wp-content/uploads/2026/07/whatsapp-experte-mehner.jpg6671000Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-07-07 10:01:112026-07-07 10:01:1120 Jahre digitale Kommunikation: Was ich über WhatsApp & Messenger Marketing richtig sah — und wo ich falsch lag
WhatsApp Newsletter 2026: Warum der alte Weg tot ist, wie du ihn heute DSGVO-konform über API oder Kanal aufsetzt – vom WhatsApp-Experten erklärt.
https://matthiasmehner.de/wp-content/uploads/2026/07/whatsapp-newsletter-2026-scaled.jpg17072560Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-07-06 10:01:322026-07-06 10:01:32WhatsApp Newsletter 2026: So geht er heute (DSGVO-konform)
WhatsApp Business API 2026 einfach erklärt: Funktionen, Kosten, Anbieter und DSGVO – plus wann du sie brauchst, vom WhatsApp-Experten Matze Mehner.
https://matthiasmehner.de/wp-content/uploads/2026/07/whatsapp-business-api-2026-scaled.jpg17092560Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-07-06 09:40:092026-07-06 09:40:09WhatsApp Business API 2026: Was sie kann, kostet & wer sie braucht
WhatsApp Marketing 2026: KI-Agenten, Calling API & Per-Message-Pricing – plus Branchen-Report, wie E-Commerce, Banking, Healthcare & B2B WhatsApp wirklich nutzen.
https://matthiasmehner.de/wp-content/uploads/2026/07/whatsapp-marketing-2026-1-scaled.jpg17072560Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-07-03 19:05:022026-07-07 10:01:12WhatsApp Marketing 2026: Das ist jetzt State of the Art
AI cites your brand but recommends a competitor 69% of the time. Here's why citation isn't recommendation — and how to actually win AI visibility.
https://matthiasmehner.de/wp-content/uploads/2026/07/ai-visibility-recommendation-1-scaled.jpg14402560Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-07-01 09:07:492026-07-01 09:07:49AI Cites You But Recommends Your Rival. Here's Why
Everyone is selling you GEO right now. New acronym, new panic, new agency pitch. And here's the uncomfortable part: most of what you're being sold doesn't work — while your brand is quietly invisible in the tools your buyers actually use.…
https://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.png00Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-06-24 10:40:142026-06-24 10:40:14The GEO Reality Check: Why AI Isn't Citing Your Brand
WhatsApp reaches ~66% of French internet users and 50M+ weekly. Here's how WhatsApp in France compares to SMS and how to launch WhatsApp Business compliantly.
https://matthiasmehner.de/wp-content/uploads/2026/06/whatsapp-in-france-2-scaled.jpg17072560Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-06-23 21:27:222026-06-23 21:32:58WhatsApp in France: Why Businesses Can No Longer Ignore the Country's Most Popular Messaging App
TL;DR
Your buyers now research you inside ChatGPT, Perplexity, Gemini and Google AI Overviews. Around 68% of Google searches already end without a click.
GEO (Generative Engine Optimization) is the new battleground. 77% of…
https://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.png00Matthias Mehnerhttps://matthiasmehner.de/wp-content/uploads/2019/04/logo_trans_mehner2-300x138.pngMatthias Mehner2026-06-17 09:18:172026-06-17 11:44:04GEO: How AI Search Picks Winners Before Buyers Click
20 Jahre digitale Kommunikation: Was ich über WhatsApp & Messenger Marketing richtig sah — und wo ich falsch lag
WhatsApp Newsletter 2026: So geht er heute (DSGVO-konform)
WhatsApp Business Kosten 2026: Preise, Beispielrechnung & Spartipps
WhatsApp Business API 2026: Was sie kann, kostet & wer sie braucht
WhatsApp Marketing Beispiele 2026: 8 Kampagnen mit echten Zahlen
WhatsApp Marketing 2026: Das ist jetzt State of the Art
AI Cites You But Recommends Your Rival. Here's Why
The GEO Reality Check: Why AI Isn't Citing Your Brand
WhatsApp in France: Why Businesses Can No Longer Ignore the Country's Most Popular Messaging App
GEO: How AI Search Picks Winners Before Buyers Click