GEO Favors the Underdog: Why Small Brands Win Faster in AI Search
Small brands get cited above big ones in AI Overviews 86% of the time and roughly 3.1x faster than with traditional SEO. Here’s the GEO playbook for CMOs and founders this quarter.
Einträge von Matthias Mehner
HubSpot Lost 140M Visitors to AI Search — Your GEO Wake-Up Call
HubSpot’s own CMO admits AI search cost the company 140M website visits in a year. Here’s the GEO playbook CMOs need this quarter.
85% of AI Search Topics Are Still Up for Grabs
Here’s an uncomfortable number: 85% of AI search topics still don’t have a clear brand leader. Semrush just analyzed 50,000 brands across 1,094 topics to see who actually „owns“ a category in ChatGPT, Gemini and AI Overviews. Only 15% did. That’s not a reason to panic. It’s the opposite. It means the AI search landscape […]
Citations Are the New Rankings: How to Win AI Search
Rankings got you found on Google. Citations get you found by AI. Here’s the GEO playbook to get your brand cited in ChatGPT, Perplexity, and AI Overviews.
Stop Making More Content: The New Rules of AI Search Visibility
Google says stop making more content. Here’s what actually wins visibility in AI search in 2026 – backed by fresh data every CMO needs to see.
Email Marketing mit KI: Was Neil Patel für die AI Era predigt
KI verändert Email Marketing radikal. Was Neil Patel dazu denkt – Personalisierung, Automatisierung, Zustellbarkeit – und wo er aus deutscher Sicht recht hat.
EU AI Act: The August 2 Deadline Every CMO Must Know
Article 50 of the EU AI Act kicks in Aug 2, 2026. Here’s what CMOs must label, who’s liable, and why disclosure can boost AI visibility too.
20 Jahre digitale Kommunikation: Was ich über WhatsApp & Messenger Marketing richtig sah — und wo ich falsch lag
Ex-MessengerPeople-CMO und Springer-Autor Matze Mehner: was ich bei WhatsApp & Messenger Marketing früh richtig sah – und wo ich falsch lag.
WhatsApp Newsletter 2026: So geht er heute (DSGVO-konform)
WhatsApp Newsletter 2026: Warum der alte Weg tot ist, wie du ihn heute DSGVO-konform über API oder Kanal aufsetzt – vom WhatsApp-Experten erklärt.
WhatsApp Business Kosten 2026: Preise, Beispielrechnung & Spartipps
Was kostet WhatsApp Business 2026? Alle Preise pro Nachricht für Deutschland, eine ehrliche Beispielrechnung und Spartipps vom WhatsApp-Experten.