Beiträge

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85% of AI Search Topics Are Still Up for Grabs

Here's an uncomfortable number: 85% of AI search topics still don't have a clear brand leader. Semrush just analyzed 50,000 brands across 1,094 topics to see who actually "owns" a category in ChatGPT, Gemini and AI Overviews. Only 15% did. That's…
AI search and citations concept — brand visibility in generative engines

Citations Are the New Rankings: How to Win AI Search

Rankings got you found on Google. Citations get you found by AI. Here's the GEO playbook to get your brand cited in ChatGPT, Perplexity, and AI Overviews.

Stop Making More Content: The New Rules of AI Search Visibility

Google says stop making more content. Here's what actually wins visibility in AI search in 2026 - backed by fresh data every CMO needs to see.

EU AI Act: The August 2 Deadline Every CMO Must Know

Article 50 of the EU AI Act kicks in Aug 2, 2026. Here's what CMOs must label, who's liable, and why disclosure can boost AI visibility too.

AI Cites You But Recommends Your Rival. Here's Why

AI cites your brand but recommends a competitor 69% of the time. Here's why citation isn't recommendation — and how to actually win AI visibility.
If AI Doesn't Cite You, Your Marketing Doesn't Exist - GEO Strategy 2026
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If AI Doesn’t Cite You, Your Marketing Doesn’t Exist

AI tools like ChatGPT, Perplexity, and Google's AI Overviews are now answering questions before users ever visit your site. If you're not being cited, your marketing doesn't exist. Here's the new GEO playbook.
Generative Engine Optimization digital marketing concept

GEO Is the New SEO: Why AI Citations Beat Rankings in 2025

Less than 6% of marketers understand GEO yet. Here's why AI citations now matter more than Google rankings—and what you need to change today.

AI Is Writing Your Brand Story — And Your Website Is the Last Thing It Reads

AI search engines are deciding what your brand means — and they're reading Reddit threads and review sites before they ever look at your homepage. Here's what every CMO needs to know and do.
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GEO vs SEO: Why Your Brand Has an AI Problem — And How to Fix It

AI systems are describing brands incorrectly — and most CMOs don't even know it's happening. Here's how to audit and fix your AI brand presence in 2026.

AI Ate Your Traffic — Here's What to Do About It

Your traffic didn't just disappear. The system around your traffic changed — and most marketing teams are responding the wrong way. Over the past few weeks, I've been reading through a flood of industry newsletters and the signal is unmistakable:…