Beiträge

,

85% of AI Search Topics Are Still Up for Grabs

Here's an uncomfortable number: 85% of AI search topics still don't have a clear brand leader. Semrush just analyzed 50,000 brands across 1,094 topics to see who actually "owns" a category in ChatGPT, Gemini and AI Overviews. Only 15% did. That's…
AI search and citations concept — brand visibility in generative engines

Citations Are the New Rankings: How to Win AI Search

Rankings got you found on Google. Citations get you found by AI. Here's the GEO playbook to get your brand cited in ChatGPT, Perplexity, and AI Overviews.

Stop Making More Content: The New Rules of AI Search Visibility

Google says stop making more content. Here's what actually wins visibility in AI search in 2026 - backed by fresh data every CMO needs to see.

AI Cites You But Recommends Your Rival. Here's Why

AI cites your brand but recommends a competitor 69% of the time. Here's why citation isn't recommendation — and how to actually win AI visibility.

AI Is Writing Your Brand Story — And Your Website Is the Last Thing It Reads

AI search engines are deciding what your brand means — and they're reading Reddit threads and review sites before they ever look at your homepage. Here's what every CMO needs to know and do.
,

GEO vs SEO: Why Your Brand Has an AI Problem — And How to Fix It

AI systems are describing brands incorrectly — and most CMOs don't even know it's happening. Here's how to audit and fix your AI brand presence in 2026.

AI Ate Your Traffic — Here's What to Do About It

Your traffic didn't just disappear. The system around your traffic changed — and most marketing teams are responding the wrong way. Over the past few weeks, I've been reading through a flood of industry newsletters and the signal is unmistakable:…