Beiträge

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85% of AI Search Topics Are Still Up for Grabs

Here's an uncomfortable number: 85% of AI search topics still don't have a clear brand leader. Semrush just analyzed 50,000 brands across 1,094 topics to see who actually "owns" a category in ChatGPT, Gemini and AI Overviews. Only 15% did. That's…
AI search and citations concept — brand visibility in generative engines

Citations Are the New Rankings: How to Win AI Search

Rankings got you found on Google. Citations get you found by AI. Here's the GEO playbook to get your brand cited in ChatGPT, Perplexity, and AI Overviews.

Stop Making More Content: The New Rules of AI Search Visibility

Google says stop making more content. Here's what actually wins visibility in AI search in 2026 - backed by fresh data every CMO needs to see.
Generative Engine Optimization digital marketing concept

GEO Is the New SEO: Why AI Citations Beat Rankings in 2025

Less than 6% of marketers understand GEO yet. Here's why AI citations now matter more than Google rankings—and what you need to change today.

AI Ate Your Traffic — Here's What to Do About It

Your traffic didn't just disappear. The system around your traffic changed — and most marketing teams are responding the wrong way. Over the past few weeks, I've been reading through a flood of industry newsletters and the signal is unmistakable:…