Beiträge

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85% of AI Search Topics Are Still Up for Grabs

Here's an uncomfortable number: 85% of AI search topics still don't have a clear brand leader. Semrush just analyzed 50,000 brands across 1,094 topics to see who actually "owns" a category in ChatGPT, Gemini and AI Overviews. Only 15% did. That's…
AI search and citations concept — brand visibility in generative engines

Citations Are the New Rankings: How to Win AI Search

Rankings got you found on Google. Citations get you found by AI. Here's the GEO playbook to get your brand cited in ChatGPT, Perplexity, and AI Overviews.

Stop Making More Content: The New Rules of AI Search Visibility

Google says stop making more content. Here's what actually wins visibility in AI search in 2026 - backed by fresh data every CMO needs to see.
WhatsApp Experte Matthias Mehner B2B Content Marketing

EU AI Act: The August 2 Deadline Every CMO Must Know

Article 50 of the EU AI Act kicks in Aug 2, 2026. Here's what CMOs must label, who's liable, and why disclosure can boost AI visibility too.

AI Cites You But Recommends Your Rival. Here's Why

AI cites your brand but recommends a competitor 69% of the time. Here's why citation isn't recommendation — and how to actually win AI visibility.

AI Ate Your Traffic — Here's What to Do About It

Your traffic didn't just disappear. The system around your traffic changed — and most marketing teams are responding the wrong way. Over the past few weeks, I've been reading through a flood of industry newsletters and the signal is unmistakable:…
GEO Is the New SEO – How to Make AI Cite Your Content

GEO Is the New SEO: How to Make AI Cite Your Content

Here's a number that should keep every CMO up at night: AI Overviews alone now reach over 2 billion users per month. And most of them never scroll down to your organic result. Search hasn't just evolved — it's being replaced. ChatGPT, Perplexity,…
Matthias Mehner - Conversational AI
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From Keywords to Authority: The CMO's Guide to GEO in 2026

Here’s a number that should make every CMO uncomfortable: Google’s AI Overviews now reach over 2 billion users monthly. That means for a massive chunk of search queries, users get an AI-generated answer — and never click through to your…
Herausforderungen-im-SAAS-Marketing

Herausforderungen im SAAS Marketing (Vortrag ASMC 2023)

Seit fast 5 Jahren arbeite ich jetzt im SaaS Marketing bei Sinch. SAAS (Software as a Service) ist ein Geschäftsmodell, bei dem Software als Service angeboten wird. SAAS-Unternehmen haben in den letzten Jahren stark an Bedeutung gewonnen, da…
WhatsApp Experte Matthias Mehner B2B Content Marketing

Vortrag "wie geht gutes B2B Content Marketing" (ASMC 2023)

B2B Content Marketing ist eine effektive Methode, um potenzielle Kunden anzusprechen und langfristige Beziehungen aufzubauen. Doch wie geht gutes B2B Content Marketing? Hier sind einige Tipps: Zielgruppenanalyse: Bevor Sie mit der Erstellung…